Mini MBA Course
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A blueprint for disruptive thinking and making real change. Accelerate your career as a rockstar strategist by learning and applying these advanced modules in business design, model innovation, and design thinking. The core of this program is to fully immerse students in the heart of understanding, developing, presenting, and implementing strategic frameworks and blueprints for brands across multi-segments and industries.
Create a compelling vision for the strategic planning discipline to drive your business. Integrates the best practices of strategic thinking, planning and execution into a fully aligned game plan.
A strategy playbook that details the transformative and competitive planning process for adoption and implementation. Templates and guides in strategic planning methodology.
A strategy playbook that details the transformative and competitive planning process for adoption and implementation. Templates and guides in strategic planning methodology.
Wear the hat of a change agent by driving relentless disruption and innovation in your industry. Decode the elements that will guide your business to become transformative ecosystems.
A critical rethink of how we advertise and sell products. Our stories should be centered on people, purpose and changing behavior. This module is a relook at the current marketing practice and why it should serve human needs and not the other way around. It’s time to return to the essence of HumanKind.
An upstream process that shapes what happens and how it happens across all points of downstream execution. Deep understanding of what a brand is, and what it could be, is therefore a core strategic skill.
Looking for consonance (or dissonance) between brand, people and culture. Basic principles of identifying meaningful subgroups of existing and potential consumers who are clustered around common, identifiable traits, as well as the role of big data, machine learning and AI in creating new opportunities to identify meaningful target audiences.
Rethink what you know about people, mindsets, cognitive behaviors, attitudes, and recode the new rules for consumer engagement. It’s time to dissect cultural phenomenon and develop narratives for the new era of consumerism.
