Ministry of Strategy - Online

Many organizations have not rightly defined the business they are in. They become handicapped right from when they are established and shortchange their future growth and potential future by limiting their vision to category definitions and practice. Business Model Innovation Scenario Planning Design Thinking

A critical rethink of how we advertise and sell products. Our stories should be centered on people, purpose and changing behavior. This module is a relook at current marketing practice and why it should serve human needs and not the other way around. It’s time to return to the essence of HumanKind.

Research is based on what has happened. Trends is focused on what will happen. Marketers that will be successful in this age of volatility are those ones that anticipate the future needs and wants of consumers. We will share the lessons of applying these strategic planning tools - ‘HIF’ (Hindsight, Insight, Foresight), trend architecture and CTC frameworks.

An upstream process that shapes what happens, and how it happens, across all points of downstream execution. Deep understanding of what a brand is, and what it could be, is therefore a core strategic skill.

It really all boils down to connecting brands to consumers and vice versa. The ways that marketing can influence behavior, the essential role of communications and advertising works.

Alongside deep knowledge of the brand, strategists need to be able to develop an understanding of the consumers the brand needs to attract and provide valuable insights that explain patterns of behavior. What emerges is a picture of human behavior as shaped by the modern world and communication technologies.

Here, we set out the fundamentals of ‘effectiveness, and provide some advice to improve the measurement of campaigns. The best approach is to start thinking about how your communications activity is going to work and in how many different ways from the start of the strategic process.