Ministry of Strategy Course
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The In-school option avails you the opportunity to directly network with other professionals across industry-sectors, as well as engage one-on-one with the Dean of Studies, Franklin Ozekhome. Practical workshops, simulation classes and team exercises are some of the core benefits of the in-school program.
Many organizations have not rightly defined the business they are in. They become handicapped right from when they are established and shortchange their future growth and potential future by limiting their vision to category definitions and practice.
A critical rethink of how we advertise and sell products. Our stories should be centered on people, purpose and changing behavior. This module is a relook at current marketing practice and why it should serve human needs and not the other way around. It’s time to return to the essence of HumanKind.
Research is based on what has transpired while trends is focused on what will happen. Marketers that will be successful in this age of volatility are those ones that anticipate the future needs and wants of consumers. We will share the lessons of applying critical foresight tools including the ‘HIF’ Framework, Trends Architecture Map, and the Customer Trend Canvas (CTC).
An upstream process that shapes what happens, and how it happens, across all points of downstream execution. Deep understanding of what a brand is, and what it could be, is therefore a core strategic skill.
It all comes down to connecting consumers to brands and vice-versa. The essential role of communications; how, where and when it can influence behavior.
Alongside deep knowledge of the brand, strategists need to be able to develop an understanding of the consumers the brand needs to attract and provide valuable insights that explain patterns of behavior. What emerges is a picture of human behavior as shaped by the modern world and communication technologies.
Here, we set out the fundamentals of ‘effectiveness, and provide some advice to improve the measurement of campaigns. The best approach is to start thinking about how your communications activity is going to work and in how many different ways from the start of the strategic process.
